Skip to main content
Performance Indicators give directional feedback on whether field metrics match your estimated specs. They appear on Projects and Surveys list pages.

​
What is measured

Currently, indicators compare:
  • Estimated vs. actual LOI (length of interview)
  • Estimated vs. actual IR (incidence rate)
Additional variables may be added in future releases.

​
Indicator colors

​
Using the indicator

  1. Click the indicator on a project or survey row to open a diagnostic popup
  2. Review which metric (LOI or IR) is driving the warning
  3. Follow the hyperlink to review and adjust survey metrics

​
Fixing yellow or red indicators

When status is yellow or red, click the wrench icon on the right to open the adjustment page. From there you can:
  • Update survey specs (LOI, IR) to reflect actual field performance
  • Adjust Buy Price (BCPI) on individual sources
Misaligned specs throttle supplier traffic. Updating specs and CPI together is usually more effective than CPI alone. See Best Practices.

​
Relationship to project health

Performance Indicators complement the broader health signals described in Managing Fieldwork:
  • Defender terms — pre-survey quality blocks
  • Over-quotas — quota cells full but still receiving entrants
  • Abandons — dropouts, often from broken redirects or long surveys
  • Low IR — fewer entrants qualifying than expected