SightX Platform Overview

SightX is a consumer research platform that combines survey building, distribution, response collection, and advanced analysis in one place. Teams use it for concept testing, brand tracking, pricing research, product development, customer experience studies, and more — without trading speed for depth or automation for control. For platform walkthroughs beyond the API, see the SightX Knowledge Base.

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1. What is SightX?

SightX gives research and insights teams an end-to-end workflow:

• Build surveys with advanced question types, logic, design, and multi-language support
• Distribute surveys via email/SMS campaigns, online panels, or direct survey links
• Capture responses in real time as respondents complete surveys
• Analyze data with dashboards, segmentation, significance testing, text analysis, and specialized methodologies

The platform also includes Ada, SightX’s generative AI research consultant, for open-end analysis and executive summaries.

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2. Platform modules

SightX organizes work into modules that map directly to API sections in this documentation.

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Build

The Build module is where you create and configure surveys within a project. From the Building a Survey guide:

• Add questions, pages, and experiments to your survey
• Configure logic to disqualify respondents or route them on different paths
• Customize design elements (logo, colors, fonts)
• Translate surveys into multiple languages
• Set display options like paging and progress bar behavior

API coverage: project retrieval, autosave, translations, question library, team members, and private video uploads.

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Distribution

The Distribute module manages how respondents reach your survey. Per the Distributing a Survey guide, a campaign groups respondents and responses with its own survey link, quotas, language, and outreach method. Campaign types include:

• Email or SMS — bulk invitations to SightX Communities contacts
• Online panel — sample from Rep Data’s Research Desk platform
• Survey link — test, public, QR code, and administration mode links

API coverage: campaign CRUD, scheduling, sending (test, specific, bulk), recipient lists, and quota usage stats.

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Survey (respondent experience)

The Survey module handles the respondent-facing experience — rendering questions, advancing through pages, and capturing answers. This is the runtime layer respondents interact with after following a campaign link. API coverage: survey render, page navigation (next), and language-specific translations.

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Responses

As responses arrive, the Responses module lets you review, clean, export, and manage data. The Analyzing a Project guide covers overview stats, raw exports, automated cleaning, and individual response management. API coverage: response stats, filtering, location data, cleaning system, recycle bin, and exports (Excel, JSON, SPSS).

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Analysis

The Analyze module provides real-time dashboards and advanced analytics:

• Overview — total responses, time to complete, chronological and geographic distribution
• Question Analysis — per-question visualizations with filters and bucketing
• Comparison & Personas — compare groups by question answers, campaigns, or channels
• Text Analysis — open-end text and sentiment analytics
• Advanced stats — chi-square, linear regression, correlation, k-means clustering
• Specialized methodologies — conjoint, MaxDiff, heatmap, TURF, pivot tables

API coverage: analysis endpoints across dedicated microservices for each question type and methodology.

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Projects Dashboard

Projects are the top-level container for surveys, campaigns, and analysis. The dashboard manages project folders, cloning, moving, and organization. API coverage: project and folder CRUD, cloning, and soft delete.

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Audiences & recipient lists

Audiences and recipient lists power targeted distribution — especially for email/SMS campaigns. You can create audiences, upload contact data, and manage recipient subscriptions. API coverage: audience CRUD, datasheet processing, and recipient list management.

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3. Core concepts

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4. Research methodologies

SightX supports advanced methodologies beyond standard survey questions. The Research Methodologies knowledge base covers:

• Concept testing and ad/message testing
• Conjoint and MaxDiff experiments
• Heatmap experiments
• Van Westendorp and Gabor-Granger pricing
• Key driver analysis
• Video response questions

Corresponding analysis endpoints are available in the Analysis section of the API reference.

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5. Next steps