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For applications which have existing country, language, or qualification concepts, an initial mapping exercise must be performed and mapped relationships stored. Integrations which solely leverage the Research Desk concepts and attributes, most typically stateless front-end applications which expose all available parameter values directly to users, do not require mapping.

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Countries, Languages, and Other Definitions

With a single, customizable Definitions endpoint, the Research Desk Demand API exposes all available parameter values necessary to create and manipulate projects, surveys, and responses. It is recommended to maintain a mapping database table storing Research Desk value associations with all applicable objects or definitions within your application. It is recommended to call the Definitions endpoint at least monthly, identify any available parameter values for which there is no stored mapping, and update your mapping table accordingly.

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Respondent Qualifications

In order to create and launch a survey, respondent qualifications must be defined. The Qualifications endpoint exposes all available qualifications, and a monthly assessment and mapping exercise is recommended. The following qualifications are recommended to be initially mapped:
  • AGE
  • GENDER
  • ZIP
  • ETHNICITY
  • STANDARD_HHI
  • STANDARD_EDUCATION
  • STANDARD_EMPLOYMENT
  • STANDARD_INDUSTRY_PERSONAL
  • STANDARD_JOB_TITLE
  • STANDARD_NO_OF_EMPLOYEES
  • STANDARD_INDUSTRY
  • STANDARD_COMPANY_REVENUE
  • STANDARD_COMPANY_DEPARTMENT
  • STANDARD_HOMEOWNER
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